One aim of the network is to stimulate interaction, cooperation, circulation of news and benefiting from each other’s knowledge and know-how on an institutional level. It covers most disciplines, giving each other help and support in analyzing artifacts, preservation queries and cooperation in museum matters such as producing exhibitions, developing visitors’ sites, management, pedagogical programs, marketing and branding etc.
Another aim is to promote museums as platforms for increased cooperation between different sectors of society. A common misunderstanding is that museums are old-fashion storages hosting dusty exhibitions. Nothing could be more wrong! Within the museum-structure all kind of topics are mastered; there are years of experience concerning tourism, visitors services, education, research, pedagogical programs for schools, management of cultural heritage sites and monuments, communication in many forms such as web, facebook, blogs, books and other publications, guides, exhibitions, program-activities, press-contacts etc.
The museums of today are multitasked actors with highly skilled expertise and active public relationships. They are spotting actual trends, combining them with historical facts and mediating them using combinations of traditional and contemporary methods in exhibitions, programs and events.
Moreover, the museums have a very solid brand and are used working with long-term projects and initiatives but also with contemporary trends and creative development and innovation.
Still, the challenge for the museums and the Baltic Sea area is to discover this broad potential to its full extent benefiting from it when developing and promoting the region. By joining forces museums around the Baltic Sea can be a long-term and solid resource for regional development. Clustering with other actors, such as tourism-organizations and educational bodies, improves the results creating a sustainable umbrella-organization where multiple aspects of Baltic culture and heritage can be developed and promoted.
There is a rich diversity of culture and cultural heritage in the Baltic Sea Region. One topic to investigate further is the Baltic culture and identity in all its aspects. The museums have been dealing with this issue in a regional context for very long time, and have deep knowledge about it on the local/regional level. The challenge within the network is to get a grip of the whole Baltic region. How does the “Baltic identity” look like? Most probably very diverse, not only in place but also over time. This richness in culture and tradition has many aspects addressing the inhabitants of today. And at the same time: as well as there are diversities, there are also similarities connecting us in relationships of all kinds.
Another aspect is the willingness to share the regional culture and cultural heritage. The historical and natural landscapes, the art, the monuments, design and history are all worth travelling to. And this is best done by cooperating, by building relationships between people and institutions willing to unite in order to develop themselves and the Baltic entity.
Talking to inhabitants around the Baltic Rim, it becomes all too often obvious
that the knowledge about the other countries, cultures and people within in the BSR is poor. This fact is particularly sad since we share a common history throughout the millennia. The connections and relations over sea have in previous days in many cases been more intense than today. This modern lack of contacts and connections prevents the region’s full potential as a place of cultural, historical and natural beauty and richness to be fully understood and promoted.
The broad and deep understanding and knowledge of the Baltic issues that the museums host can by focused actions form an effective tool to connect and promote the region developing and deepening the common identity.